A 360 guide to Website launch for different businesses

Website launching is essential for every business to boom with success. Through a website, any business already in its prime or a start-up can up their game via recognition through the internet. It has become a necessity in today’s world to have a face on the internet and to be recognized globally. Website launching plays an important part as an opportunity to show your calibre, build your brand, and drive customer loyalty.

Technology has changed everything and similarly, businesses need to thrive in both their online and offline presence. About 97% of the customers come from the internet to visit or review your website. It is only an effortless experience that makes their visit into potential conversions. In Google’s survey, it was observed that a client only stays on a website for 3 seconds. If they find it not good enough or engaging they bounce to the other. This leaves no room for mistakes in today’s competitive online market.

Ever heard of beauty selling itself? Quite brutal but true- the gratification of the eye is the trend that has been going on for ages and till now it is implemented in every situation. A similar reason will bring traffic to your website. Make sure to solidify your website launch by running a prelaunch check. Osm3tech acknowledges the hustle of new businesses and for that reason; we bring you a step-by-step guide to ensure a flawless website launch with 100% excellence and functionality.

To launch a flawless website you need to follow a train of procedures so can seamlessly launch your website and watch it succeed. We acknowledge that website launching is quite an intimidating and overwhelming process and that is why we are to help you through your every step. Learn how to make your website one of a kind by the given pre-launch checklist.

While buying a domain name or registering a website it is essential to select a name that resonates with your business. When selecting make sure that the name you are selecting targets your audiences. By this you can generate maximum conversions and avoid irrelevant traffic that comes your way through confusion. Keep in mind that your domain name is not just a URL it’s your brand’s first face-off in the cyber community.

Let’s say you are a hair dye e-commerce company so your brand name or domain name is coloursecret.com; this can make it easier for the potential clients to reach your platform. Nowadays businesses also have leverage when it comes to choosing their domain name they can generate a redirection through various website hosting platforms that boost your credibility and your SEO performance.

Selecting a web-hosting program can change the fate of your website and if you take my advice it is better to take web-hosting services to eradicate all risks. The risks that can bring downtime to the website are.

• Security concerns hackers can easily enter your website if it is not being protected by a security hosting platform.
• Lagging or loading issues; if the website takes up more than 3 seconds of loading then it results in frustrated users with little to none no page time making the website go down or lost on SERPs.
• Independent websites face scalability issues and lack of SSL support causes technical issues.

Website hosting is essential for websites to succeed and prove their reliability. Make your website free from risks by taking a web-hosting plan with Osm3tech. Select your best deal with various benefits like a secure server, reliable customer care, and super speed to cater to all your requirements.

While designing a website it is important to keep in mind that its features are accessible to the customer of age and experience. A well-designed website boots and attracts conversions. Try to structure the website with a blending design so it’s more about accessibility rather than the aesthetics of the website. Easy navigation in just three clicks can attract traffic to the website and ensure conversions both on desktop and mobile.

• You can use tools like Ahref’s, Semrush, or other broken link checkers to avoid downtime.
• Make sure to check your internal links that lead to the targeted pages. If the internal link is affected by the broken link then it can be fixed by attaching a tag link to redirect the navigation to the targeted page.
• To increase the user experience you can test out the Alt texts, pop-ups, icons, text display, and other things that give out a clear navigation to the customer.

More than 60% or more traffic comes from mobile and the other half from desktop websites, making mobile optimization a necessity to survive in the sea of competitors.

• You can increase your website’s responsiveness by checking the traffic that comes to it. This can be implemented by Google Analytics and further modified for better UX.
• Adding a website template or a page template can be beneficial to attract potential traffic via content no matter the device.

The website that takes more than 3 seconds to load is mostly abandoned by the user. This abandonment creates a loss of traffic. For this reason, the website managers must optimize the page speed and check it before launching the website. On our platform, you can have numerous benefits.

With tools like GooglePageSpeedInsight, GTmetrix, and WebPage Load we solidify the reputation of the website on SERPs and make sure it brings organic traffic and conversions to your website. Every website is different from the other and requires proper knowledge to make the website go to the top.

Continuous posting and advertising of the brand develop trust in the targeted audiences. Advertising on social media platforms results in potential buyers and effective conversions. When the targeted audiences get comfortable with the site it results in click-backs. Making them comfortable and trust the web enough to get more traffic and make potential conversions through word-of-mouth WOM. While at it make sure your site stays consistent with the same vibe every time the customer visits.

It is a necessity of the day to implement SEO’s best practices to increase the visibility of the website. SEO is the formation of numerous different pick points and by implementing them you can increase your website performance. Publish human-written content on your website with proper and on-point keyword searches, Meta titles, and Meta descriptions as well as headings (H1, H2, and H3) and Alt Texts to bring out the image of the website.

• Keyword research: It is essential to check out the high-ranking and low-competition keywords to increase the value of the website and bring organic traffic. SEO content writers infuse these business-related keywords naturally into the content. They make sure to avoid keyword stuffing so the content stays relevant and does not irk the readers.
• Enticing Meta Titles and Descriptions: Make your Meta title and descriptions compelling with relevant primary keywords to engage and lure traffic to the page. Your Meta titles and descriptions are the snippets that appear in the SERPs to drive potential traffic to the website.
• Structured H1 and H2s: Proper formatting of header tags and white spaces increases the visual appearance and readability of the content. The attractive structure of the page makes the audiences stay on the website for longer periods signalling the additional hierarchy of the website to the search engines. This process of SEO boosts the credibility of the website making it rank higher on Google SERPs.
• Alt text optimization: Attracting audiences with bright images and vibrant text is a tale old as times but do you know you can increase the website’s credibility with it as well? The search engines cannot read the images but the texts written on them are readable by it (Alt texts). The SEOs need to manage websites by optimizing Alt texts via adding relevant keywords to attract potential clients to the site.

Website performance can be tracked by setting up analytics tracking. Every website owner needs to track the performance. This effort can surge beneficial actions to increase the credibility of the website. Through analytics tracking you can learn about a few things such as;

• Check out the traffic that visits your website can make sure that the traffic coming to the website is relevant or not and check out the rate of conversions via different extensions.
• Traffic bounce rate is very crucial for a website to handle and to avoid it you need to make content compelling with coherent contexts, CTAs, Alt Texts, and all the other measures to make the website engaging.
• User behaviour can be monitored through the above-stayed extensions and can be altered to increase the value of the website.

A website needs to be technically correct before launching into the cyber world. It needs to be designed in a way that is technically correct and attracts potential customers. The main prospects of technical issues that need proper attention;

• Website’s functionality over different devices: You can search and check your website on different devices such as IOS and Android devices. Also search on different search engines such as Firefox, Safari, Chrome, etc make sure to check all the icons and buttons perfectly working.
• Fix broken links and 404 Errors: The broken links redirect the potential customers to 404 error pages or some other part frustrating them resulting in clickbacks. These errors can be easily fixed through GTmetrix, Ahref’s, Semrush, and other broken link checkers.
• HTML locking: New sites are vulnerable to hackers and only properly locked and secured sites could attract potential customers. Make sure to add security locking to your site while keeping your site updated. HTML locking increases the credibility of your website by blocking unnecessary traffic and limiting access to cyber wanderers.
• SSL Certification: This is essential for a website to acquire if it desires to be ranked on SERPs. SSL Certification protects the site data and prevents hackers from hacking. The “https,” adds credibility to the website making it authentic in front of the user and Google, boosting its SEO performance.
• Frequent Backups: Every website has different credentials and its backup frequency depends on its type and the server’s strength and storage capacity. If it’s an eCommerce or a service-based website then frequent backups on an hourly basis are a necessity if it’s a blog-based website then one or two weekly websites are enough.
• Optimize your website by lead generation: Lead generation can be added via anything icons, Alt texts, and by adding compelling lines in the content. It is the most effective way to lure the survey-based traffic to the website and convert them into potential sales.
• Compelling CTA’s: Design your CTA’s in a way that does not seem desperate either too nonchalant. Make them believe it’s the best offer for them and it’s for them only. The CTA’s should be compelling and customized according to the overall content of the page while adding your pitch as well.
• Email Marketing: Website welfare is not just based on making conversions but you can develop relationships with the customers via email marketing. By email marketing, you can easily get 4200% ROI for every 1% effort you put in. You can engage with different email marketing platforms to drive traffic.

After taking care of every detail you have almost matured your website. Now there are only a few things that need to be checked before finally launching your website. These steps can guarantee a seamless roll-out resulting in success only;

You have to study the audiences to want to target. For example, if you are a “Kids Wear” eCommerce site then you have to make sure your website appears right before events such as Christmas, Easter, or any other festival.  This ensures the website receives relevant traffic. Make sure to launch it in the evenings or midnight when the traffic is at its peak. The web surfers bring high traffic after their office time and college.

Shout-outs on social media websites serve a great deal and create hype among the audiences. This step is beneficial for eCommerce websites, service-based websites and for informational-based websites as well. The owners can excite the audiences by sharing glimpses of the product or attracting them through offers and discounts.

Make sure to run over or check all your steps before publishing the website. Share its links with your peers so they can run an audit and proofread all the content before publishing. Ensure all the SEO technicalities are on point and published!

Like I have said before; a website is like a start-up business. In a start-up business you have to care for and look after it till the end. To get potential progress continuous efforts are a must because the race has just started. Make sure to keep the momentum going so the website can achieve its main goal. Make efforts to maximize your visibility and drive potential traffic.

• Continuous improvement can take you to the moon so it’s important to be vary of potential threats. Also monitor the site’s performance by focusing. You can use Google Analytics to monitor. The issues that need proper monitoring are; traffic bounce rate, website engagement, page load time, downtime, etc.
• Share sneak peeks and snippets on social media and make your crowd rowdy by keeping the thirst alive. You can engage with subscribers and offer them incentives for driving traffic to the website. For example, if you are an eCommerce website you can offer free packages to the Social Media influencers to introduce your product to the gray area of the market. Through this you can get honest feedback, drive potential traffic and conversions.
• Contact the websites that relate to your business to create buzz. Create hype through blog posts and SEO’s best practices by requesting for external linking for your website.
• Updated content can keep your website according to the trends and settings of Google. This also maintains your position on SERPs. Also adding keywords and high ranking FAQ’s can drive traffic to your website. Try your best to add them to your content naturally to convert leads. Optimize your Meta title, description and alt texts according to the trends.
• To build a strong brand stay accountable for your sayings and keep your customer support on point and get clickbacks. Keep an eye on your targeted audiences and post blogs that attract them to drive conversions. You can drive potential traffic through blogs because the researches show that 77% of internet users still read blogs.
• Keep account of the pages that attract the most traffic and analyze the pages that have the least traffic. Also, keep track of your website’s navigation and optimize it accordingly. For this, you can do A/B testing for lower ranking pages. Additionally you can enhance them with different headlines, CTAs, and even rewrite the content to check which increases the value.

Website Launching is an intricate process involving many complexities and pieces to put together. Now you got the aerial view of website launching to get through a successful 5-star website launch.

As I have mentioned above website it’s like a start-up business that needs proper involvement from day one and onwards. However, it’s important to acknowledge it is not a one-man show. Website requires proper teamwork to launch, manage, and bring the website to success. If you seek help or guidance in website management you can see our website management blog. You can also contact us for efficient web hosting and customized support to launch, manage, and maintain your website.